Man Up Campaign for MHIBC

We worked with Marcel Labbé and the Men’s Health Initiative of British Columbia on a multi-faceted marketing campaign that involves branding, print media, and interactive design. We created a social media campaign that aligns masculinity with being healthy, conveying themes of AboutMen.ca in a kick-ass lesson on how men in the 18–35 demographic can “Man Up” and take action to work towards a happier and health­ier life.

To view the result, visit the MAN UP CANADA website.

To read about our processes of the project, visit our documentation blog: http://blogs.gnwc.ca/manup/

My Role

Director of Multimedia Development

The Team

Jordan Braun, Andrew Von Rosenbach, Daniela Pichardo, Tony Cheung, Taylor Kachmarski and Al Sinoy