MDM Reel for GDC 2011

This is an animation project was submitted for a competition at school and won the 1st prize for a trip to the Game Developers Conference in San Francisco. The theme of the video was “What would I want to hear about MDM if I was a prospective student?”

Our objective was to design an impactful motion design video that best communicated the culture and learning outcomes from the Masters of Digital Media program. The first thought was to make sure that the design of the animation/video would visually grab an audience’s attention in a noisy convention setting. Also taking note of the fact that the message must be easily understood without relying too much on music.

With so little time available to us, we chose to heavily modify an AfterEffects typography template, match the branding to the MDM Program and set a more readable pace for the audience. The music was composed in Apple’s Garageband.